Coke strikes 3-year deal with Sachin for nearly Rs 20 crore
According to industry sources, Coke has struck a three year deal estimated to be worth around Rs 6 crore per year with the ace batsman.
PepsiCo had dropped Tendulkar as part of its strategy to phase-out aging brand ambassadors, which included ex-India captains Sourav Ganguly,Rahul Dravid and Bollywood superstar Shah Rukh Khan.
PepsiCo had dropped Tendulkar as part of its strategy to phase-out aging brand ambassadors, which included ex-India captains Sourav Ganguly,Rahul Dravid and Bollywood superstar Shah Rukh Khan.
Instead, PepsiCo had roped in younger celebrities, including Ranbir Kapoor and Deepika Padukone, as part of its Youngistaan campaign.
Coke will be shooting a new television commercial early next month for Tendulkar which has been scripted by noted adman and writer Prasoon Joshi, a source added.
When contacted Coca Cola India said, "We have not entered into any contractual agreements with Sachin Tendulkar. We are always in discussions with any number of leading celebrities with regard to their support of our brands and initiatives, but we only announce formal agreements after they are signed."
Even, World Sport Group that manages Tendulkar's brand endorsements declined to comment on the same.
The master blaster, who was dropped by PepsiCo after their long-standing contract expired in May 2008, has been enjoying tremendous form over the last 18 months and had notched up his world record 51st Test century in the ongoing third Test match against South Africa.
Tendulkar's brand equity has also been on the upsurge and in December automobile lubricant maker Castrol India had struck a two-year long brand endorsement deal with him for an undisclosed amount
Bengal cricket association sore over Ganguly's IPL exit
Kolkata: The Cricket Association of Bengal (CAB) Monday expressed shock at all the 10 Indian Premier League (IPL) franchises spurning former Indian captain Sourav Ganguly at the two-day players' auction in Bangalore.
KKR has made a mistake: Sourav's brother Snehasish
"This news has come as a shock to us. I think the crowd support which the Kolkata Knight Riders got in the last three editions of the IPL will be affected," said CAB joint secretary Sujon Mukherjee.
Mukherjee said with Ganguly - the star local draw for KKR in the previous IPL games at the Eden Gardens - being not around, the crowd could lose interest in the side
Ntini's international exit a celebration
A South African cricket record crowd of 48 000 celebrated the career of Makhaya Ntini as the long-time Proteas' fast bowler brought his international career to a wonderful close at the Moses Mabhida Stadium in Durban on Sunday.
South Africa and India met in front of an enthusiastic crowd, packed with dignitaries and celebrities, including President Jacob Zuma, in a one-off Twenty20 international to not only celebrate Ntini's career, but also to pay tribute to the legendary Sachin Tendulkar.
Cricket World Cup song now on the web
Wondering what the Cricket World Cup song sounds like? Don’t wait for the official release. The anthem for the tournament that will be held in the Indian subcontinent from February 19 to April 12, is already on air, and easily available on the Internet. “It is a fun song and we have used lots of gully cricket terms in it,” says singer Shankar Mahadevan, of the song’s composer trio, Shankar-Ehsaan-Loy. The lyricist, Manoj Yadav, adds, “We wanted to give fans something they could relate to. We thought of an aggressive punchline, and came up with De Ghumake.”
The song has been recorded in three languages — Hindi, Bengali and Sinhalese — keeping in mind the host countries.
have a look.....
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